Privacy Policy

It is Deconovo's policy to respect your privacy regarding any information we may collect while operating our websites.

Website Visitors

Like most website operators, Deconovo collects non-personally-identifying information of the sort that web browsers and servers typically make available, such as the browser type, language preference, referring site, and the date and time of each visitor request. Deconovo's purpose in collecting non-personally identifying information is to better understand how Deconovo's visitors use its website. From time to time, Deconovo may release non-personally-identifying information in the aggregate, e.g., by publishing a report on trends in the usage of its website.

Deconovo also collects potentially personally-identifying information like Internet Protocol (IP) addresses for logged in users and for users leaving comments on deconovo.com blogs/sites. Deconovo only discloses logged in user and commenter IP addresses under the same circumstances that it uses and discloses personally-identifying information as described below, except that commenter IP addresses and email addresses are visible and disclosed to the administrators of the blog/site where the comment was left.

Gathering of Personally-Identifying Information

Certain visitors to Deconovo's websites choose to interact with Deconovo in ways that require Deconovo to gather personally-identifying information. The amount and type of information that Deconovo gathers depends on the nature of the interaction. For example, we ask visitors who sign up at deconovo.com to provide a username and email address. Those who engage in transactions with Deconovo are asked to provide additional information, including as necessary the personal and financial information required to process those transactions. In each case, Deconovo collects such information only insofar as is necessary or appropriate to fulfill the purpose of the visitor's interaction with Deconovo. Deconovo does not disclose personally-identifying information other than as described below. And visitors can always refuse to supply personally-identifying information, with the caveat that it may prevent them from engaging in certain website-related activities.

Aggregated Statistics

Deconovo may collect statistics about the behavior of visitors to its websites. Deconovo may display this information publicly or provide it to others. However, Deconovo does not disclose personally-identifying information other than as described below.

Protection of Certain Personally-Identifying Information

Deconovo discloses potentially personally-identifying and personally-identifying information only to those of its employees, contractors and affiliated organizations that (i) need to know that information in order to process it on Deconovo's behalf or to provide services available at Deconovo's websites, and (ii) that have agreed not to disclose it to others. Some of those employees, contractors and affiliated organizations may be located outside of your home country; by using Deconovo's websites, you consent to the transfer of such information to them. Deconovo does not sell your personal information for money. We do share certain information with advertising partners as described in "Advertising, analytics and data sharing" below, and you can opt out at any time. Other than to its employees, contractors and affiliated organizations, as described above, Deconovo discloses potentially personally-identifying and personally-identifying information only in response to a subpoena, court order or other governmental request, or when Deconovo believes in good faith that disclosure is reasonably necessary to protect the property or rights of Deconovo, third parties or the public at large. If you are a registered user of an Deconovo website and have supplied your email address, Deconovo may occasionally send you an email to tell you about new features, solicit your feedback, or just keep you up to date with what's going on with Deconovo and our products. If you send us a request (for example via email or via one of our feedback mechanisms), we reserve the right to publish it in order to help us clarify or respond to your request or to help us support other users. Deconovo takes all measures reasonably necessary to protect against the unauthorized access, use, alteration or destruction of potentially personally-identifying and personally-identifying information.

Cookies

A cookie is a string of information that a website stores on a visitor's computer, and that the visitor's browser provides to the website each time the visitor returns. Deconovo uses cookies to help Deconovo identify and track visitors, their usage of Deconovo website, and their website access preferences. Deconovo visitors who do not wish to have cookies placed on their computers should set their browsers to refuse cookies before using Deconovo's websites, with the drawback that certain features of Deconovo's websites may not function properly without the aid of cookies.

Business Transfers

If Deconovo, or substantially all of its assets, were acquired, or in the unlikely event that Deconovo goes out of business or enters bankruptcy, user information would be one of the assets that is transferred or acquired by a third party. You acknowledge that such transfers may occur, and that any acquirer of Deconovo may continue to use your personal information as set forth in this policy.

Ads

Ads appearing on any of our websites may be delivered to users by advertising partners, who may set cookies. These cookies allow the ad server to recognize your computer each time they send you an online advertisement to compile information about you or others who use your computer. This information allows ad networks to, among other things, deliver targeted advertisements that they believe will be of most interest to you. This Privacy Policy covers the use of cookies by Deconovo and does not cover the use of cookies by any advertisers.

Advertising, analytics and data sharing

1. What we share

When you visit deconovo.com or place an order, we and our partners collect information such as pages viewed, products viewed, items added to cart, order details (order ID, value, products), device and browser information, IP address, and cookie or pixel identifiers. When you check out or contact us, we may also share your email address and phone number in hashed (encrypted) form.

2. Who we share it with

We share this information with advertising, analytics and marketing partners, including Meta (Facebook and Instagram), Google (including YouTube), TikTok, Pinterest, Amazon Ads, Microsoft Clarity, and Shopify (including Shopify's network intelligence and Shop features). We also work with email, affiliate, review and on-site service providers, including Omnisend, Awin, GOAFFPRO, impact.com, Shopify Collabs, Judge.me, Firework and Chatty. We use tools such as the Meta Pixel and Meta Conversions API, which send data from your browser and from our servers.

3. Why we share it

We use this information to measure how our ads perform, to show you relevant ads on other websites and apps, to build audiences of people similar to our customers, and to understand how our site is used so we can improve it.

4. Your choices

- You can opt out of the sale or sharing of your personal information for targeted advertising at any time by clicking "Your Privacy Choices" at the bottom of any page.

- We honor Global Privacy Control (GPC) signals sent by your browser as a valid opt-out request.

- You can manage how Meta uses data from other businesses in your Facebook settings under "Your activity off Meta technologies." You can also adjust ad preferences in your Google, TikTok and Pinterest accounts.

- You can block or delete cookies in your browser settings. Some site features may not work as a result.

5. Your rights as a California resident (CCPA/CPRA)

If you are a California resident, you have the right to:

- know what personal information we collect, use, disclose, sell or share;

- request deletion of your personal information;

- correct inaccurate personal information;

- opt out of the sale or sharing of your personal information for cross-context behavioral advertising;

- not be discriminated against for exercising these rights.

In the past 12 months, we have shared identifiers (such as cookie IDs, IP address and hashed email/phone), commercial information (such as purchase history) and internet activity (such as browsing on our site) with the advertising partners listed above for cross-context behavioral advertising. We do not sell personal information for money, and we do not knowingly sell or share the personal information of consumers under 16.

To submit a request, email info@deconovo.com with the subject line "Privacy request", or use the "Your Privacy Choices" link. We will verify your request using the information associated with your order and respond within 45 days. You may use an authorized agent to submit a request on your behalf.

6. Residents of other US states

Residents of Virginia, Colorado, Connecticut, Utah, Texas, Oregon and other states with similar laws may exercise comparable rights, including opting out of targeted advertising, using the same link or email above. If we deny your request, you may appeal by replying to our response.

7. Changes to this section

This section was last updated on October 30, 2026.

Privacy Policy Changes

Although most changes are likely to be minor, Deconovo may change its Privacy Policy from time to time, and in Deconovo's sole discretion. Deconovo encourages visitors to frequently check this page for any changes to its Privacy Policy. If you have a deconovo.com account, you might also receive an alert informing you of these changes. Your continued use of this site after any change in this Privacy Policy will constitute your acceptance of such change.