Founder's Message
A Message from Raymond Yang
Founder & CEO, Deconovo
Dear Deconovo Family,
Over two decades ago, in 2004, I began my journey in home textiles — long before Deconovo was a brand name. By 2009, the Deconovo brand was officially registered, and in 2014 we started selling on Amazon in the US and UK. What followed was a rapid ascent that exceeded what any of us imagined: Deconovo became a top-rated brand for affordable blackout curtains, then expanded into linen, velvet, sheers, Roman shades, bedding, and more.
However, in August 2023, my trip to Scandinavia opened my eyes in unexpected ways. Amidst the serene Nordic landscapes, I witnessed communities living in harmony with nature. They cherished possessions of lasting value and practiced a gentle touch on the Earth — a set of values that stood in stark contrast to our corporate trajectory. As we raced to update our product lines and maximize profits, we had inadvertently lost sight of a deeper purpose.
Returning with a heavy heart but a newfound clarity of vision, I realized that it was no longer sufficient for Deconovo to excel in sales; we needed to lead in sustainability. The true environmental costs of plastic packaging, non-renewable resources, and carbon emissions weighed heavily on my conscience.
Determined to make a change, I initiated an internal revolution. We transitioned to eco-conscious production facilities, secured OEKO-TEX Standard 100 certification for our fabrics, achieved SGS EN 13773:2003 Class 1 fire safety certification for our commercial lines, expanded our made-to-measure model to dramatically reduce textile waste, and committed to direct-to-consumer shipping that lowers per-product emissions. Today, I consistently remind our team: saving our Earth with sustainable home decor.
This is not a marketing slogan. It's the operational core of how we design, manufacture, and ship every Deconovo product.
As we approach the 20-year mark of my work in textiles, our mission has taken a deeper and more meaningful turn. We are no longer just about offering stylish home goods; we are about creating a legacy of care for the Earth. Through sustainable decor, we aim to inspire homes to resonate with love for our shared planet.
Deconovo is not merely a brand; it is a testament to the belief that businesses can and should nurture the world they inhabit. Our journey continues, and I am deeply grateful for your unwavering support.
